Creative brain for hire
Owner/Founder Katie Malik draws from over fifteen years of experience in professional writing, webmastering, and business development in Seattle’s IT industry – with additional skills and resources in voiceover, audio/video production, and graphic design.
Over the course of this diverse career, Katie learned that the best way for businesses to reach their best customers is to simply be real with them. In today’s over-produced, over-edited, over-saturated media landscape, authenticity is worth its weight in gold. So how do you become an “authentic” company that naturally draws the right customers? Katie believes that developing a successful and unique business voice requires four key elements:
- Know who you are
- Know what you do
- Tell the real story
- Get that story in front of the right people
While you might already have a good internal idea of these elements, an outside perspective can be immensely valuable in helping you articulate them. When you’re caught up in the day-to-day affairs of your business, a guide can help you look deeper to the core values that lie behind all the moving parts of your business. The better you understand these four elements, the more concise and targeted your language will be, and the more effective your marketing channels become.
So how do we achieve this?
- Facilitating high-level discussions to understand and articulate your mission and values.
- Developing a written voice and key language for your brand, based on those core values.
- Crafting written content for how people actually read – both online and offline.
- Ensuring that your website is technically sound and integrated with all your online marketing channels, like e-mail and social media campaigns.
- Finally, adding an extra dash of creativity to your marketing campaigns through video, audio, and image-based content that helps it stand out from the crowd.
Our network of creative partners includes videographers, photographers, web designers, graphic designers, writers, editors, and publicists . . . collaborating together to bring ideas to life.
(Because it’s not what you know, it’s who you know)